UK Bingo Expand Their Marketing Offering

London, UK, Feb 23, 2009 a white label online bingo site, has unveiled a series of new marketing efforts designed to help them reach new and existing players and solidify their position in the UK Bingo market. Firstly they will be using a revolutionary SMS based system to send balance alerts and other marketing messages to existing users.

Secondly they are introducing a time limited bespoke sign up bonus which is not normally the preserve of a white labelled site on a shared network. Internet bingo has been one of the fastest growing sectors within the online gambling industry in the UK, worth over GBP600 million pounds annually according to a number of industry insiders, and a major factor in the recent expansion has the entry of a number of traditional offline brands into the market which has made it harder for white label operators to compete.

Michael Brady, CEO of Business Betting LTD, the company behind UK Bingo says "Increasingly white label operators such as ourselves are having to concentrate on new and innovative ways of marketing in order to attract customers away from the bigger brands.

Often unable to compete on promotions and prizes, we still manage to attract customers by streamlining our marketing and looking to new ways of reaching our target audience." He goes on to say "Used properly social networking sites, mobile marketing, and search engine optimization all give us an opportunity to steal a march on the larger organisations in the same marketplace." About UK Bingo and Business Betting LTD: Business Betting LTD is an online marketing company that specialises in running online gambling white labels and portal sites including.

Established in 2003 it has sent over 200,000 UK gamblers to a variety of different sites. UK Bingo is a white label bingo site running software provided by Brigend Ltd sister company to Cassava Ltd.

Source:http://www.tmcnet.com/usubmit/2009/02/23/4005724.htm